QSR brands are starting to experiment with ChatGPT integrations as part of their digital ordering and discovery strategies. Last week, both Starbucks and Little Caesars introduced new features that bring their menus directly into the AI platform. Little Caesars has rolled out a new capability that allows customers to order pizza through ChatGPT. The feature is being introduced across the United States, with availability expanding to many locations in Canada and Mexico. Using conversational AI, customers can plan meals, receive personalised suggestions, and customise their orders before completing checkout via the brand’s app or website.
According to Greg Hamilton, the company’s chief marketing officer, consumer behaviour is shifting toward using generative AI tools for everyday searches—including deciding where to eat. He noted that the integration is designed to meet customers within platforms they are already using.
The system links ChatGPT with Little Caesars’ existing mobile infrastructure, enabling a smooth transition from conversation to checkout through deep linking. It can also factor in details such as group size, dietary preferences, budget, and delivery options when making recommendations. Anita Klopfenstein, the company’s global chief information and digital officer, highlighted that the integration connects restaurant systems with large language models, giving users real-time access to menu items, pricing, and store locations.
Starbucks has launched a beta version of its own ChatGPT-powered experience, focused on drink discovery. Released on 15 April, the feature allows users to describe their mood, preferences, or even upload images to receive tailored beverage suggestions. Customers can customise drinks, choose a nearby store, and begin their order within ChatGPT before finalising their purchase through the Starbucks app or website. The company says the tool is designed to make discovering new drinks more personalised, building on existing app features like trending beverages and customisation options.
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