F&B CONNECT

After more than 30 years of operation,  American fast food brand McDonald’s is permanently exiting the Russian Market. 

The first restaurant opened its doors in Moscow in 1990 just as the Cold War was ending and the Soviet Union collapsing. The brand – which already temporarily closed its units in March as the conflict with Ukraine exploded – announced it din’t come lightly to the decision but found operating in the country no more in line with its core values.

McDonald’s will sell all sites to a local buyer and has already started the process of “de-arching” the restaurants (i.e. removing name, brand and menu); the focus is now on ensuring all 62,000 employees will be able to continue working under the new ownership. 

Read more on:

https://www.theretailbulletin.com/food-and-drink/mcdonalds-to-exit-russia-17-05-2022/