The Malaysian F&B operator, Berjaya Food, has signed a franchise agreement for Paris Baguette.
The operator, who are based in Kuala Lumpur, are set to debut in Thailand in 2025 H2.
Berjaya Food already operate Paris Baguette in Malaysia (where they have 8 stores), Brunei (first store expected in 2024 Q4) and the Philippines (2 stores).
Berjaya Food operate Starbucks in Malaysia and Scandinavia (Denmark, Finland and Iceland), whilst also managing Kenny Rogers Roasters and Krispy Kreme stores in Malaysia.
We shared news, in 2023, when Paris Baguette opened in Malaysia. This followed a month later with news of a Canadian expansion.
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