During a recent investor meeting of KFC’s parent company Yum! Brands, KFC announced its plan to almost triple in size from 25,292 sites to 75,000 – with a new store opening every 5 hours just in 2021!
The brand’s growth comes mostly from international markets, especially emerging ones such as India. The strength of its development lays on attractive unit-level returns which makes its particularly attractive for franchisees and a flexible real estate strategy. In addition, the company has already tested its plant-based products – Beyond Fired Chicken – and it is now rolling it out in selected international markets.
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