PizzaExpress and Paul Bakery re-open stores in UK
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1952
George W. Church opened the first Fried Chicken To-Go restaurant across the street from the Alamo in San Antonio, TX
Texas Chicken: Global Expansion
Texas Chicken:
What began as a small restaurant in San Antonio, Texas, across from the historic Alamo, serving fried chicken the Texas way. Today, after more than 74 years of growth and innovation, Texas Chicken is recognized as a major international QSR brand with a presence spanning markets worldwide.
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More than a fried chicken brand, Texas Chicken is built on a commitment to authentic traditions, bold flavours, and straightforward, consistently high quality food that customers can trust. The brand continues to bring the authentic taste of Texas to consumers around the globe, creating a distinctive and craveable dining experience rooted in its heritage.
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Country of origin:Â USA
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Total number of stores: 1550+
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International markets: 29
Brand Value Proposition:
- Authentic Texas Heritage. The brand leverages its Texas identity as a symbol of authenticity, hospitality, and big, bold flavours
Handcrafted Quality. Freshly prepared fried chicken, real food that tastes real good made with real conviction.
Great Value. Larger portions, hearty meals, and a satisfying experience that reflects the “Texas” mindset
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Store Formats:
- Freestanding: 31 seats, 1850 sqft
- Inline: 80 seats, 1450 sqft
- Food Court: 645 sqft
- Container 400 sqft
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Previous
Next
Texas Chicken history
1960s
The company expands to over 100 restaurants in 7 US states
1970s
The
first franchised restaurant opens outside of the U.S. in Vancouver, Canada
2000-2002
PizzaExpress expand into UAE, Hong Kong and Kuwait
2011
Full re-brand and menu refresh
1990s
AFC, Texas Chicken new parent company, moves the headquarters to Atlanta, Georgia.
2025
Texas Chicken enter the German market
Today
Global sales exceed 1,500,000,000! The company operates over 1550 locations worldwide in 29 countries
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Franchise Opportunity
Franchisee Profile
- Proven success opening and managing multiple restaurants in your desired country
- Knowledge of the local market and the real estate sector
- Financial capability to open at least 20 units over time depending on the size of the market
Franchisor Support
- Guidance on market mapping and site selection, design support for interior and exterior
- Full assistance on supply chain set-up
- Site visits and financial analysis
- Comprehensive initial training programme and ongoing support
- Restaurant opening and marketing support (regional marketing calendar, product innovation, digital marketing)
Texas Chicken recognises that every market is unique and that there is no one-size-fits-all approach to international growth. The brand is built on the flexibility to adapt quickly to local consumer preferences, cultural nuances, and market dynamics, while maintaining a strong and consistent brand identity. By staying true to its Texas heritage and points of differentiation, Texas Chicken successfully balances local relevance with global brand consistency.
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Texas Chicken believe that there is a great opportunity for the brand to continue the global expansion. Become part of our growing family!
