The International Franchise Association (IFA) Annual Convention is taking place virtually  on February 10-25. 

 

The event will focus on providing attendees critical content around the business and economic impacts of franchising, policy updates, franchise development tactics, marketing in this digital age and much more. 

 

 

Keynote speakers include Seth Godin (Best-Selling Author, Entrepreneur, Blogger and Podcaster), Jimmy John Liautaud (Founder & Former Chair, Jimmy John’s Gourmet Sandwich Shops), Lieutenant General (ret) Nadja West (44th Army Surgeon General and former Commanding General of U.S. Army Medical Command) , Jay Shetty (Purpose Coach, Podcaster and Best-Selling Author) and Jeffrey Mortimer (Director of Investment Strategy, BNY Mellon Wealth Management).