The dessert brand Creams, which already operates 100+ sites in the UK, has signed its first international franchise agreement with company Mori International – an established multi-brand hospitality operator based in Cairo, Egypt.
The agreement provides for the opening of 22 new units in the next five years in Egypt, including both full-size stores and kiosks. The first store is planned for December 2021 in Cairo’s garden 8 shopping mall and will accommodate 120 places for a surface of 3,000 square foot.
The Egyptian deal is just the first of several international agreements for Creams which is looking to expand the brand globally.
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