Wendy’s reported weaker performance in the US during the first quarter of 2026, as declining consumer confidence weighed on sales. The fast food chain posted a 7.3% drop in US system wide sales for the quarter, with same-store sales in the market falling 7.8%. This marks a sharper decline compared to the 2.8% decrease recorded in the same period last year. Total US sales reached $2.7bn. Despite challenges in its domestic market, Wendy’s saw positive growth internationally. The company reported a 6% increase in international sales, highlighting stronger momentum outside the US. Wendy’s also revealed plans to accelerate its expansion in China through a new franchise agreement with its local operator. Under the deal, the company aims to open 1,000 restaurants across China over the next decade.
“We are taking decisive action to strengthen the Wendy’s system and improve performance,” said Ken Cook, Interim CEO. “During the first quarter, we introduced a new Biggie platform, upgraded our premium hamburgers, and launched new chicken sandwiches. Additionally, our focus on operational excellence is driving improvement in order accuracy and key customer satisfaction metrics. While our first quarter results reflect a business in the early stages of a turnaround, we are making progress to improve our U.S. business and are confident in the direction we are heading.”
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