McDonald’s US same store sales have been showing a double digit growth in the last quarter while numbers still remain negative overseas in France, Germany, the UK, Latin America and China. Same store sales remain positive in Australia and Japan where the covid-19 pandemic is more under control.
The US market sales growth is mostly driven by booming drive-through business and the limited-edition celebrity meals (the recent campaign with rapper Travis Scott was so successful some units run out of the quarter pounder meal).
Despite the increase of sales, same store guests count remains negative (i.e. fewer customers spent more); overall sales remain strong except for the breakfast time of the day – following disruption in usual business and school activity from the pandemic.
Quarterly dividends were also increased by 3.2% to $1.29 a share as a result of the brand strong performance and confidence in the future. The third quarter results will be published on November 9.
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