American fast food operator – Buger King – has launched its “Reclaim the Flame” plan and it is injecting $400M to revitalize its US business.
The company will invest $150m in advertising and digital and $250m in restaurant technology, kitchen equipment, remodels and relocations. The brand has announced its franchisees – which represents 93% of the US business – are on board with the plan and will co-invest towards similar goals.
Read more on:
https://nypost.com/2022/09/11/burger-king-to-invest-400m-into-modern-improvements-over-2-years/
