The Japanese boutique cafe brand, % Arabica, have signed a master franchise agreement with SOHO Middle East. The new franchise partner are set to open stores in France, Germany, Greece, Jordan and Portugal, with the operators first unit to debut in early 2024.
The brand are also developing across Asia, with a re-entry into The Philippines a major focus.
The brand have 155 stores in 19 countries – the majority of these units are in China. With the current roadmap of franchise operators, the brand have plans to expand and be present in 39 different countries.
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