% Arabica have opened their first store in Jordan. The store is the 45th store in the Middle East and North Africa (MENA) region. The debut site in Jordan is also the 185th store globally.
In July 2023, SOHO Middle East became the new % Arabica franchise partner. The operator set out plans to open stores in France, Germany, Greece, Jordan and Portugal, with the operators first unit to debut in early 2024.
The majority of the 185 stores, globally, are in China.
The Japanese coffee brand, announced in January 2023, that they were planning to expand into 7 new countries – one of which was Jordan.
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