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BENNIGAN'S - LEGENDARY IRISH HOSPITALITY WITH A MEMORABLE DINING EXPERIENCE

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Country of origin: USA

Total stores: +25

Brand Value proposition:

  • American iconic brand with strong heritage and contemporary flavours, design and technology.
  • Signature and trademarked chef-driven menu items appealing to all generations 
  • Continuous menu innovation 
  • Proven franchise model with compelling unit economics 
  • Committed private ownership 
  • Extensive franchise support: marketing programs, operations, staff training, supply chain and logistics
  • Different store formats available: Casual Dine-In, Benningan’s On The Fly (BOTF), Virtual Kitchens and BOTF licensing
Casual dine-in
Bennigan's On The Fly
Virtual Kitchen/BOTF Licensing

Bennigan’s was established in Atlanta, Georgia (USA) in 1976 by Norman Brinker. Over forty years later, Bennigan’s is still the iconic brand committed to provide a welcoming, friendly and festive spirit of Irish hospitality. Bennigan’s redefines casual dining with chef-driven food, innovative drinks and memorable dining experiences. The menu offers signature and trademarked items such as The World-Famous Monte Cristo, the Big Irish, the GUINNESS® Glazed Bacon Burger, Oh, Baby™ Back Ribs, the Death by Chocolate™ and the Long Ireland Iced Tea. 

 

The owner and CEO Paul Mangiamele, together with his wife Gwen, personally and fully commit to the success of the brands focusing on driving the guest value proposition while offering franchisees flexibility.

 

The group also launched Bennigan’s On The Fly, an innovative fast casual or full service format specifically tailored for non-traditional venues such as airports, food courts and universities, which features a flexible menu of signature dishes. Other innovations include catering  services, take-out, online ordering and late-night dining, in response to the changing times.

 

The strong global demand for Bennigan’s is fueling aggressive growth worldwide. Currently, Bennigan’s has more than 100 locations open, under contract and in development. The iconic menu, extensive beverage program and Legendary service are all part of a strategy designed to deliver maximum value to guests, teams and franchisees.

Bennigan's history

 

 

 

 

 

1976

Bennigan's is established in Atlanta,  Georgia (US)  by Norman Brinker  

2008

 

  • After years of growth, the brand drifts apart from the owner's original vision and closes its 150 stores as part of chapter 7 proceeding.
  • The business is acquired by Atalaya.
 
 

2011

Paul Mangiamele is appointed CEO to lead Bennigan's turnaround.

 

2013

Under the new management of Paul Mangiamele, the brand experiences exponential growth with a fourth opening in Larnaca (Cyprus) and other international units already planned in Central and South America. 

 

2014

Benningan's On the Fly is launched.

2015

Legendary Restaurant Brands, owned by Paul Mangiamele and his wife Gwen, acquire 100% of the business.

2015

 

  • Legendary Restaurant Brands sign an exclusive Master Development Agreement with the franchisee from El Salvador.
  • The agreement will bring 20 new restaurants to several new markets throughout the Americas such as Belize, Costa Rica, Guatemala, Honduras, Nicaragua and Chile.

 

2017

The brand expands in the Middle East by opening its second location in Doha, Qatar.

2018

A new branch of Bennigan's open in Amwaj, Baharain.

2021

With 25 restaurants operating world-wide, Bennigan’s continues to grow both domestically and internationally

STORE FORMATS

New Prototype for casual dine-in:

  • A new prototype introduced by Legendary Restaurant Brands generating high revenues with 40% less space (5200 square feet)
  • Contemporary flavours, designs and technology blended with nostalgic touches
  • New design focusing on the food and bar experience
  •  

Food Court/Non-traditional Venues:

  • Bennigan’s On The Fly – tailored for real estate/space constraints or fast-casual venues

 

Virtual Kitchens/BOTF Licensing:

  • Use existing kitchens or rent commercial cooking spaces for delivery 
  • Lower investment and overhead costs
  • Menu flexibility
  • Possibility of adding Bennigan’s signature items to existing menu
  •  
Bennigan's prototype store

 

 

 

 

 

 

 

 

Bennigan’s in Mandan, ND (US)

Bennigan's in Bahrain

Bennigan's On The Fly (BOTF) & Virtual Kitchens/BOTF Licensing

Incheon Airport, South Korea.
Dubai Mall, UAE
Licensing Bennigan's signature menu items

FRANCHISE OPPORTUNITY

FRANCHISE OPPORTUNITY

Bennigan’s expansion plan:

 +25 restaurants open world-wide 

European expansion is a priority for Bennigan’s international development 

Franchise Profile
  • Previous retail or restaurant experience 
  • Deep operational and marketing expertise
  • Financial liquidity and capital availability
  • Ability to secure prime real estate
Franchisor support
  • Passionate and personalised owner’s support to brand development.
  • Marketing programs and public relations support.
  • Operations support from new store opening to menu design, P&L review and QSC audits.
  • Site construction and design consultation.
  • Sourcing and contracting, supplier partner and distribution management. 
  • Extensive franchise training (new store and manager training program, comprehensive in-store training, guides and material).
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