The Master Franchise Agreement (MFA) allows Franchisor to hand over tasks and responsibilities to a local partner. This business model can be the right vehicle in the case of a brand searching for aggressive growth with limited investment in time and resources.
In a MFA, part of those tasks that are usually under the Franchisor’s responsibility are handed over to the Master Franchisee.
In details, the Master Franchisee becomes responsible for:
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