American burger brand, Wendy’s, have reached an agreement with Rebel Foods to develop the brand as master franchisee, across India. The new master operator are the existing, exclusive, cloud/ghost kitchen franchisee across India, for Wendy’s. This original agreement was signed in 2020 and contained a development plan consisting of 250 cloud kitchens over 10 years.
The new, expanded master franchise agreement, builds upon the pre-existing commitment, with a further 150 traditional restaurants. This means Rebel Foods have a 400 store plan over the next decade.
At present, the restaurant brand is in 19 different Indian cities, nearing a total of 100 stores. Three of these restaurants are managed by Rebel Foods.
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