Manu Il Gelato Italiano – Italian creativity with Swiss precision

Manu Il Gelato Italiano - Italian creativity with Swiss precision

Country of origin: Switzerland

Total stores: +5

Brand Value proposition:

Outstanding artisanal product quality
All natural ingredients
Small footprint and easy operations
Efficient supply chain
Proven business model in Switzerland

Manu Il Gelato Italiano creates top-quality healthy gelato with a soft, creamy texture and a pure rich natural taste. Its excellency lies in carefully selecting the best ingredients from all over the world for its Gelato: Sicilian pistachios from Bronte; Tahitian, bourbon, Madagascar and Mexican vanilla; hazelnut from the Langhe, in Italy; the best selections of chocolate, coffee, tea and spices. The Sorbet is made from up to 50% fresh fruit and only the best fresh seasonal fruits are used, such as Sicilian blood oranges or Ovale di Sorrento lemons.

After a finance career in London, Emanuele Zanchi – Manu Il Gelato Italiano founder – arrives in Switzerland in 2008; a training with the best Italian ice-cream makers allows him to open the first boutique in Geneva (Switzerland) in 2011.

Since the opening of the first location, Manu Il Gelato Italiano has gained increasing success and customers love the product. Together with Zanchi’s associate, Andrea Guglielmone Pasquini, the brand has grown to 6 stores with more to come in the close future. Manu il Gelato Italiano has also recently started its franchising program and it is looking to expand across Switzerland.

Manu Il Gelato Italiano History

2008
After a BA degree and a career in finance, Emanuele Zanchi - Manu Il Gelato Italiano founder - arrives in Geneva, Switzerland.

2008-2010
Emanuele Zanchi trains with the best Italian ice-cream makers.

2011

First boutique opens in Carouge, Geneva (Switzerland).

2011-2019
The Brand expands and open several locations in the Geneva and canton Vaud area.

2020

First franchise store opens in
Lausanne (Vaud), Switzerland.

Manu Il Gelato Italiano news

March 23, 2021

A new store for Manu Gelato in...

March 22, 2021

Manu Gelato opens its first location in...

August 12, 2020

Manu expansion plan

Manu Il Gelato Italiano History

2008
After a BA degree and a career in finance, Emanuele Zanchi - Manu Il Gelato Italiano founder - arrives in Geneva, Switzerland

2008-2010
Emanuele Zanchi trains with the
best Italian ice cream makers

2011
First boutique opens in Carouge, Geneva (Switzerland)

2011-2019
The Brand expands and open several locations in the Geneva and canton Vaud area.

2020
First franchise store opens in Lausanne (Vaud), Switzerland

Manu Il Gelato Italiano news

March 23, 2021

STORE INFORMATION

Store Format:

Minimum surface 35-40sqm
Front of the house 15sqm
Large window on principal street

Location Selection:

Touristic or residential area
High traffic zone(minimum 12,000-14,000 people)
Central or pedestrian-only street

PRESS AND AWARDS

2015 “Premier Champion Suisse de glaces artisanales” (Best Swiss Artisan Ice cream)
“Il gelato come vocazione” (Ice cream as a vocation), published on RSI in 2015 (read more on: https://www.rsi.ch/
news/svizzera/Il-gelato-come-vocazione-4147139.html)
“Summer in Geneva: ten top tips”, published on SWI in 2018 (read more on: https://www.swissinfo.ch/eng/
readers–ideas_summer-in-geneva–ten-top-tips/44274796)