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It is critical to have all material ready before starting the franchising journey. The material should include: 


– Development agreement

– Franchising contract

– Franchise Policy Manual


– Asset Manuals

– Templates


– Business Plan Templates

– Site Approval Pack

– Operation Checklist

– Financial Templates

The Asset Manual should contain the following information: 

– Brand Experience and personality

– Construction process

– The store specifications (asset type, floor plan, brand tenants, environment)

– Exteriors

– Building system and utilities

– Equipment 


The Operating Manual should contain all the information on how to operate the store:

– General store information (regulations etc.)

– Employees tasks and responsibilities

– Production process

– Inventory process

– Tools and checklist with the customers

– The relationship with the customers (how to greet them, respond to complaints etc.)

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