It is critical to have all material ready before starting the franchising journey. The material should include:
CONTRACTUAL MATERIALS
– Development agreement
– Franchising contract
– Franchise Policy Manual
MANUALS
– Asset Manuals
– Templates
TEMPLATES
– Business Plan Templates
– Site Approval Pack
– Operation Checklist
– Financial Templates
The Asset Manual should contain the following information:
– Brand Experience and personality
– Construction process
– The store specifications (asset type, floor plan, brand tenants, environment)
– Exteriors
– Building system and utilities
– Equipment
The Operating Manual should contain all the information on how to operate the store:
– General store information (regulations etc.)
– Employees tasks and responsibilities
– Production process
– Inventory process
– Tools and checklist with the customers
– The relationship with the customers (how to greet them, respond to complaints etc.)
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