F&B CONNECT

In the year 2000, José María Capitán decided to take a gamble and start his own business venture. He turned a small building into a bar that offered a single product, at a single price, and a scenery that recreated the air of the traditional taverns of Cádiz: 100 Montaditos had just been born. 

Since opening the first 100 Montaditos at the turn of the century, the brand has grown and developed into one of the most successful brands of its kind in the industry.

“In Spain we don’t say “mini sandwiches”, we say “Montaditos” and I think that’s beautiful.“

Quality and originality are the trademark of 100 Montaditos. One of the keys to the success of the menu is the patented recipe bread, which is also baked at the time the customer places the order.

100 Montaditos represents the values of the authentic Spanish culture: Drinking beer whilst having something to eat. The size of our montaditos makes them perfect for this (about 12cm). If a customer prefers to share with friends, the brand’s fries or ‘popcorn’ (chicken, gouda cheese or vegan option) are a perfect match. There is also the Tapas offering, on the menu – the wide variety of different tapas continues to develop the traditional Spanish restaurant atmosphere.