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WASBAR: A unique and successful formula that redefines the restaurant industry is now available to franchise


WASBAR: Largest “blurred” concept in Belgium: a proven restaurant concept serving delicious food in a casual laundrette ambiance.


WASBAR is an innovative and award-winning restaurant concept with a unique positioning. The highly Instagrammable concept harmoniously attracts predominantely a trendy younger female demographic. WASBAR combines a food offering centered around Bagels & Bagel Burgers with a laundrette theme.


At WASBAR, you’ll discover the famous Bagel Burgers. Don’t think traditional burgers, but imagine steamed salmon, pulled chicken, portobellos, falafel balls and other great hot fingerlicking delicacies on a bagel served with our crispy waffle fries.


Yet, WASBAR is more than just a restaurant, it is a welcoming haven, a home away from home, with a commitment to sustainability and the constant promise of innovative and healthy offerings.


Country of origin: Belgium

 Total stores: 12

(Across cities including Brussels, Antwerp, Gent and Bruges)

Brand Value proposition:

– Relevant food offer covering 4 restaurant day parts: breakfast, lunch, snack and dinner
– Attracting predominantly a trendy younger female demographic
– Menu centered around Bagels & Bagel Burgers
– Unique cooking platform
– Playful fusion of culinary delight and laundry gimmicks

The brand is owned by Top Brands, a Belgian restaurant group with over 160 restaurants and experience operating in multiple European countries. Top Brands is a franchise partner for Pizza Hut and Paul Bakery, whilst they own and are looking for franchise partners for WASBAR and Ellis.


Top Brands is a seasoned and well-established restaurant operator that is looking for partners to join forces to grow the WASBAR concept internationally.

WASBAR history


WASBAR was founded in 2012 by Dries and Yuri, who won a Belgian TV show aimed at finding the best entrepreneurial start-up. They opened the first WASBAR in Ghent (Belgium), which was an instant success.


Opening second store in Antwerp


Winner Belgium's New Brand of the Year, elected by the readers of the financial newspapers 'De Tijd' and 'L'Echo'


WASBAR was acquired by Top Brands, a Belgian multi-brand restaurant group


Winner Best Vegan Lunch Place, Belgian Vegan Awards


WASBAR partners with Belgian singer Emma Bale as their Brand Ambassador


Opening 12th store in Louvain-La-Neuve

  • Typically a restaurant environment where young urban professionals gather for breakfast, lunch, afternoon snacking and dinner
  • Preferably characteristic corner building with possibility of terrace
  • Surface from 180m² (excl terrace), can be divided over 2 floors with a minimum ground floor of 100 m²
  • No need for specific extraction
Franchise Profile
  • Relevant experience in food service, hospitality or related sectors

  • Passionate with a service and quality mindset

  • Strong operational and managerial background with knowledge of the local market and real estate sector

  • Financial capability to realise ambitious development plan for a specific region or country


Franchisor support
  • Provide access to innovations and optimisations in the field of product, systems and marketing
  • Ensuring brand consistency and identity

  • Comprehensive training program

  • Strategic sourcing and business development

  • Franchise support with site selection and design

Wasbar is looking to expand on their currently operated regions – 12 stores in Belgium.


Top Brands and F&B Connect believe that there is a great opportunity for Wasbar to expand globally. 


Following the success story in Belgium, the unique product offering drives opportunities for the brand to succeed in Europe, Middle East, Asia and the Rest of the World.

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