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Manu Il Gelato Italiano - Italian creativity with Swiss precision

manu_1
Country of origin: Switzerland
Total stores: +5

Brand Value proposition:

  • Outstanding artisanal product quality
  • All natural ingredients
  • Small footprint and easy operations
  • Efficient supply chain
  • Proven business model in Switzerland

Manu Il Gelato Italiano creates top-quality healthy gelato with a soft, creamy texture and a pure rich natural taste. Its excellency lies in carefully selecting the best ingredients from all over the world for its Gelato: Sicilian pistachios from Bronte; Tahitian, bourbon, Madagascar and Mexican vanilla; hazelnut from the Langhe, in Italy; the best selections of chocolate, coffee, tea and spices. The Sorbet is made from up to 50% fresh fruit and only the best fresh seasonal fruits are used, such as Sicilian blood oranges or Ovale di Sorrento lemons.

After a finance career in London, Emanuele Zanchi – Manu Il Gelato Italiano founder – arrives in Switzerland in 2008; a training with the best Italian ice-cream makers allows him to open the first boutique in Geneva (Switzerland) in 2011.  

Since the opening of the first location, Manu Il Gelato Italiano has gained increasing success and customers love the product. Together with Zanchi’s associate, Andrea Guglielmone Pasquini, the brand has grown to 6 stores with more to come in the close future. Manu il Gelato Italiano has also recently started its franchising program and it is looking to expand across Switzerland.

Manu Il Gelato Italiano History

2008
After a BA degree and a career in finance, Emanuele Zanchi - Manu Il Gelato Italiano founder - arrives in Geneva, Switzerland.

2008-2010
Emanuele Zanchi trains with the best Italian ice-cream makers.

2011

First boutique opens in Carouge, Geneva (Switzerland).

2011-2019
The Brand expands and open several locations in the Geneva and canton Vaud area.

2020

First franchise store opens in
Lausanne (Vaud), Switzerland.

Manu Il Gelato Italiano news

Manu Il Gelato Italiano History

2008
After a BA degree and a career in finance, Emanuele Zanchi - Manu Il Gelato Italiano founder - arrives in Geneva, Switzerland

2008-2010
Emanuele Zanchi trains with the
best Italian ice cream makers

2011
First boutique opens in Carouge, Geneva (Switzerland)
2011-2019
The Brand expands and open several locations in the Geneva and canton Vaud area.
2020
First franchise store opens in Lausanne (Vaud), Switzerland
Manu Il Gelato Italiano news
STORE INFORMATION

Store Format:

  • Minimum surface 35-40sqm
  • Front of the house 15sqm
  • Large window on principal street 

Location Selection:

  • Touristic or residential area
  • High traffic zone(minimum 12,000-14,000 people)
  • Central or pedestrian-only street
store
PRESS AND AWARDS
Manu Il Gelato Italiano - Italian creativity with Swiss precision
FRANCHISING OPPORTUNITY IN SWITZERLAND
Franchise Profile
  • Full dedication to the business and product quality
  • Local market knowledge
  • Ability to secure prime real estate locations with high trafic
  • Financial liquidity
Franchisor support
  • Comprehensive training
  • Detailed operational manuals
  • 360° support in site planning and construction
  • Assistance in the equipment selection
  • Supply chain, Marketing and R&D on new ice-cream flavours
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