UK ice-cream parlour Creams is planning to boost its development in the UK market with 500 viable units already mapped, especially outside London. 

The brand is looking to expand not only in the capital – where it already operates more than 30 units – but also in new cities such as Liverpool, Leeds, and Manchester. 

Pistachio has been Creams’ main shareholder since 2020 brand acquisition and alongside with co-investor Salonica Maroon is looking to push international growth with 20+ stores already in the pipeline in Egypt.

The change in the company structure has  allowed the original founders Adam Mani and Balal Aqil to move from day-to-day operations to more strategic roles: Mani is to become Chief Innovation Officer from Chief Executive Officer and Aqil advisor to the brand from member of the Board of Directors. Additionally, Christian Chaumette has been appointed Chief Operating Officer and a new construction director is to start soon. 

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https://www.mca-insight.com/interviews/creams-planning-to-turbo-charge-expansion/667199.article