1941
Carl Karcher opens a hot dog cart in Los Angeles, California (USA)

CARL'S JR. - THE SUCCULENT, JUICY, MOUTH-WATERING, PREMIUM BURGER FRANCHISE




Country of origin: USA
Total stores: nearly 4000 in 40+ countries
Brand Value proposition:
- Authentic, American classic QSR brand with extensive international operations
 - Best in class menu that consistently out-deliver the competition in taste, quality, and value.
 - Multiple day-parts available: breakfast, lunch, snack, dinner and late-night
 - Franchise-Friendly Brand
 - Compelling unit economics and profitability ratios
 - Industry-leading training and support systems.
 
The story of Carl’s Jr. is the quintessential American success story. What began as one man’s dream and a hot dog cart in 1941 has evolved into one of the most powerful and recognizable entities in the QSR industry worldwide.
Today, Carl’s Jr. has built a reputation as an iconic American classic with nearly 4,000 restaurants around the world. The brand is famous innovative product development, bold brand positioning, and a proven and successful franchise system.
At Carl’s Jr. innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and Made-from-Scratch Buttermilk Biscuits. At Carl’s Jr. THE FOOD IS THE FRANCHISE™ and our award-winning products speak for themselves.








Carl’s Jr. history
1964
Carl Karcher Enterprise (CKE) incorporates
1990s
- Carl’s Jr. expands internationally into
Mexico - CKE acquires Hardee’s, gaining presence in the Middle East
 
2000s
- Launch of industry leading 100% Angus Thickburger
 - Carl’s Jr. steeps up international expansion
 
2013
Roark Capital acquires CKE Restaurant Holdings, Inc.
2015
- CKE reaches 500 restaurants internationally
 - All-Natural Burger roll out
 
2016
- CKE reaches 700 restaurants internationally
 - Record-breaking openings in Japan and Australia
 
2021
With over 1,000 international restaurants, CKE continues to grow, rolling out a complete brand refresh, new menu items, and a great new contemporary facility design.
Carl’s Jr. News
Store Examples






STORE FORMATS
- High Street/Inline store
- Building size 140 to 300 m2
 - Seat count 45 to 90
 - Playground optional in certain markets
 
 
- Free standing/Drive Thru (DT)
- Building size 232m2 +
 - Drive-thru
 - Playground option in certain markets
 
 
- Shopping Center Inline
- Building size 140 to 210 m2
 - Seat count 45 to 90
 
 
- Food Court/Express
- Building size 60 to 90m2
 - Common area seating
 
 
- High Street/Inline store
 
Franchisor support
- State-of-the-art marketing advertising and public relations support
 - Best-in-class product development, contemporary facility design with dedicated FF&E vendors
 - Tested operating system backed by a strong and experienced international team
 - Extensive franchise training
 - In-Market Leadership and Support Team
 
Franchise Profile
- Experience in international restaurant/ retail operations
 - Minimum Commitment to 5 units+ (varies by market)
 - Financial liquidity and capital availability
 - Ability to secure prime real estate
 
FRANCHISE OPPORTUNITY


European expansion is CKE’s Strategic Priority:
– 81 Restaurants Open in Europe as of December 2022
– 260 Total Restaurants Commitment by 2028





















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© IT-Koncept SA 2020. All rights reserved.

