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CARL'S JR. - THE SUCCULENT, JUICY, MOUTH-WATERING, PREMIUM BURGER FRANCHISE

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Country of origin: USA

Total stores: +3900

Brand Value proposition:

 

  • Authentic, American classic QSR brand with extensive international operations
  • Best in class menu with its craveable 100% Angus chargrilled burgers
  • Multiple day-parts available: breakfast, lunch, snack, dinner and late-night
  • Proven franchise model
  • Compelling unit economics and profitability ratios
  • Inviting facilities with a vibrant urban industrial design

The story of Carl’s Jr. is the quintessential American success story. What began as one man’s dream and a hot dog cart in 1941 has evolved into one of the most powerful and recognizable entities in the QSR industry worldwide. 

 

Today, Carl’s Jr. has built a reputation as an iconic American classic with nearly 3,900 restaurants around the world.  The brand is famous innovative product development, bold brand positioning, and a proven and successful franchise system. 

 

At Carl’s Jr. innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and Made-from-Scratch Buttermilk Biscuits.  At Carl’s Jr. THE FOOD IS THE FRANCHISE™ and our award-winning products speak for themselves.

Carl’s Jr. history

1941
Carl Karcher opens a hot dog cart in Los Angeles, California (USA)

1964
Carl Karcher Enterprise (CKE) incorporates

1990s

  • Carl’s Jr. expands internationally into
    Mexico
  • CKE acquires Hardee’s, gaining presence in the Middle East

2000s

  • Launch of industry leading 100% Angus Thickburger
  • Carl’s Jr. steeps up international expansion

2013

Roark Capital acquires CKE Restaurant Holdings, Inc.

2015

  • CKE reaches 500 restaurants internationally
  • All-Natural Burger roll out

2016

  • CKE reaches 700 restaurants internationally
  • Record-breaking openings in Japan and Australia

2020

With almost 1,000 international
restaurants, CKE continues to grow, rolling out a completely brand refresh, new menu items, and a great new contemporary facility design

 

STORE FORMATS

 

High Street/Inline store

    • Building size 140 to 300 m2
    • Seat count 45 to 90
    • Playground optional in certain markets

Free standing/Drive Thru (DT)

    • Building size 232m2 
    • Drive-thru
    • Playground option in certain markets

Shopping Center Inline

    • Building size 140 to 210 m2
    • Seat count 45 to 90

Food Court/Express

    • Building size 60 to 90m2
    • Common area seating
FRANCHISE OPPORTUNITY

European expansion is CKE’s Strategic Priority:

– 77 Restaurants Open in Europe as of March 2020

– 260 Total Restaurants Commitment by 2028

Franchise Profile
  • Experience in international restaurant/ retail operations
  • Minimum Commitment to 5 units+ (varies by market)
  • Financial liquidity and capital availability
  • Ability to secure prime real estate
Franchisor support
  • State-of-the-art marketing advertising and public relations support
  • Best-in-class product development, contemporary facility design with dedicated FF&E vendors
  • Tested operating system backed by a strong and experienced international team
  • Extensive franchise training
  • In-Market Leadership and Support Team
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