Drop – the virtual wine delivery business created by restaurateurs Ian Campbell and Will Palmer – has launched a franchise model for its wine service. The franchise model would allow franchisees to open their own store with a dedicated delivery hub.
In the words of Drop Co-founder Ian Campbell “lockdown has transformed consumer expectations around convenience and speed of delivery. What initially became a solution to supermarket queues and booked out delivery slots, has since become a long-lasting shift in customer behaviour”. Drop plans to open 85 sites in the UK by 2024 including 15 new franchise sites in the coming 12 months.
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