1941
Carl Karcher opens a hot dog cart in Los Angeles, California (USA)
CARL'S JR. - THE SUCCULENT, JUICY, MOUTH-WATERING, PREMIUM BURGER FRANCHISE
Country of origin: USA
Total stores: +3900
Brand Value proposition:
- Authentic, American classic QSR brand with extensive international operations
- Best in class menu with its craveable 100% Angus chargrilled burgers
- Multiple day-parts available: breakfast, lunch, snack, dinner and late-night
- Proven franchise model
- Compelling unit economics and profitability ratios
- Inviting facilities with a vibrant urban industrial design
The story of Carl’s Jr. is the quintessential American success story. What began as one man’s dream and a hot dog cart in 1941 has evolved into one of the most powerful and recognizable entities in the QSR industry worldwide.
Today, Carl’s Jr. has built a reputation as an iconic American classic with nearly 3,900 restaurants around the world. The brand is famous innovative product development, bold brand positioning, and a proven and successful franchise system.
At Carl’s Jr. innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and Made-from-Scratch Buttermilk Biscuits. At Carl’s Jr. THE FOOD IS THE FRANCHISE™ and our award-winning products speak for themselves.
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Carl’s Jr. history
1964
Carl Karcher Enterprise (CKE) incorporates
1990s
- Carl’s Jr. expands internationally into
Mexico - CKE acquires Hardee’s, gaining presence in the Middle East
2000s
- Launch of industry leading 100% Angus Thickburger
- Carl’s Jr. steeps up international expansion
2013
Roark Capital acquires CKE Restaurant Holdings, Inc.
2015
- CKE reaches 500 restaurants internationally
- All-Natural Burger roll out
2016
- CKE reaches 700 restaurants internationally
- Record-breaking openings in Japan and Australia
2020
With almost 1,000 international
restaurants, CKE continues to grow, rolling out a completely brand refresh, new menu items, and a great new contemporary facility design
STORE FORMATS
High Street/Inline store
- Building size 140 to 300 m2
- Seat count 45 to 90
- Playground optional in certain markets
Free standing/Drive Thru (DT)
- Building size 232m2
- Drive-thru
- Playground option in certain markets
Shopping Center Inline
- Building size 140 to 210 m2
- Seat count 45 to 90
Food Court/Express
- Building size 60 to 90m2
- Common area seating
FRANCHISE OPPORTUNITY
European expansion is CKE’s Strategic Priority:
– 77 Restaurants Open in Europe as of March 2020
– 260 Total Restaurants Commitment by 2028
Franchise Profile
- Experience in international restaurant/ retail operations
- Minimum Commitment to 5 units+ (varies by market)
- Financial liquidity and capital availability
- Ability to secure prime real estate
Franchisor support
- State-of-the-art marketing advertising and public relations support
- Best-in-class product development, contemporary facility design with dedicated FF&E vendors
- Tested operating system backed by a strong and experienced international team
- Extensive franchise training
- In-Market Leadership and Support Team
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